India Travel Mart – Inbound Tourism Scenario

India has come forth as one of the fastest leading travel markets among the world tourist destinations as aviation and hospitality are becoming the most powerful and dynamic sectors of the Indian economy in the last few years. The term "Holidays in India" has climbed up in "spending" by the international travelers especially in the areas of travel, hotels or accommodations, shopping, food and leisure. According to one of the surveys, about 5.8 billion people make their railway tourism annually, 15 million travelers using Domestic Airlines and 7 million people using International Airline to celebrate their holidays in India. So, the future prospects of Indian tourism industry are on the rise as inbound tourist consumption per head is third highest in the world and even more than global average tourist spending. International tourists are flocking towards India for Medical Tourism which is expected to reach one million by 2012. By the year, 2010, the proportionate share of Indian ravel and tourism industry in the global tourism is expected to reach 1.5%.


India Travel Mart – Outbound Tourism Scenario

Tourism industry of India is one of the seventh largest contributors in developing a charismatic outbound market in the world with an approximated population of 1,095 million, which is sharing the proportion of 16.7% of the world population. One of the biggest markets in the world, the size of outbound travellers is changing every year 3.46 million in 1996 to 8.34 million in 2006 and ceaselessly showed much stronger growth. There are number of factors responsible for growth of outbound tourism in such a manner. The first and foremost is the good economic performance of India, creating substantive disposable income for a very large number of Indian families. Secondly, liberalization of the civil aviation policies by the Government of India, devising air access to more countries easier, liberalization of the policies for issue of travel documents, like the passport, better bilateral visa arrangements with number of countries, liberalization in foreign exchange regulations, greater awareness among the travelers about destinations due to marketing campaigns made by an increasing number of countries on the one hand and via travel portals by the private tour operators on the other. After analyzing the increasing potential of the Indian travelers abroad, the Outbound Indian Traffic, several International and National Tourism Organizations and Boards changed their marketing and promotion strategies and opened Tourism Offices in most of the world renowned tourist destinations like Malaysia, Dubai, Singapore, Thailand, Korea, Sri Lanka, Maldives etc. to facilitate the Indian travelers abroad. This scenario of outbound tourism led the India travel mart a new dimension so far as its proportionate contribution in the world tourism as a whole is concerned. Indian outbound tourist flow is further authenticated its expectation of growth at a Compound Annual Growth Rate (CAGR) of 12.79% over the five-year period spanning 2007-2011.


India Travel Mart – Domestic Tourism Scenario

Foregone are the days when domestic tourism in India was substitutable with pilgrim's journey or traveling to the house of friends and relatives. Impelled by rising incomes, an increased standard of life and ameliorated land, rail and air transportation, more people of India went on domestic trips. Also, with bettered information technology reaching all corners of Indian subcontinent, people have started out to take domestic trips more often. The Indian Railways are playing a vital role in providing better connectivity from north India to South India and east India to west India as the Government of India has followed the policy of liberalization or the open skies policy, which resulted into the introduction of low cost carriers and which thus made domestic air travel affordable to a larger number of domestic tourists. Hence, the future of domestic tourist traffic is all set to grow further.

India Travel Mart – Domestic Tourism Scenario

Nowadays, there are more than 500 million domestic tourists tripping on pilgrimage, leisure and business across the length and breadth of Indian sub-continent. The tourism industry in India is finding an unexampled growth due to very prosperous socio-economic conditions. What is more, both central and state tourism authorities undertake publicity campaigns which are similar to "Incredible India!" frequently demonstrating the products of their respective states through media/road shows, etc. to attraction the domestic tourists. Some states like Rajasthan, Goa, Kerala, and Himachal Pradesh; whose marketing strategies have produced their tourism products the loveliest and most demanding among the travelers, other states of India are also realizing the tourism potential and are materializing their tourism products to people from other parts of the country.